BROCHA

Project Role:
Product Designer - UX/UI

Goal:
To design an engaging app that inspires users to learn about Latin American plastic artists while fostering creativity and playfulness.

Outcome:
Brocha successfully combines education and entertainment, offering an immersive experience that highlights the richness of Latin American art. The app's design is intuitive, playful, and visually striking, inviting users to explore and learn while enjoying the expressiveness of the pictorial world.

Process:

Conducted research on user interaction with art education platforms.
Developed user personas and journey maps.
Facilitated usability testing to refine game-like features.
Designed a vibrant visual identity inspired by Latin American art.

BROCHA

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