Project Role:
UX/UI - Researcher/Designer
Goal:
To enhance usability and
create a more appealing, user-friendly experience tailored to CinchShare's core
audience: women
in
their 50s and 60s working from home.
Outcome:
The redesign received positive feedback from the CinchShare
director,
who praised the clean and accessible design. The updated website successfully aligned
with
the
brand's goals, offering an intuitive platform that empowered its users.
Process: