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CinchShare

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Project Role:
UX/UI - Researcher/Designer


Goal:
To enhance usability and create a more appealing, user-friendly experience tailored to CinchShare's core audience: women in their 50s and 60s working from home.


Outcome:
The redesign received positive feedback from the CinchShare director, who praised the clean and accessible design. The updated website successfully aligned with the brand's goals, offering an intuitive platform that empowered its users.

Process:

  • Conducted user research to understand the needs and preferences of the target demographic
  • Simplified the design layout for better navigation and accessibility
  • Updated the visual style to reflect a clean, modern aesthetic that resonates with the brand's audience
  • Improved mobile responsiveness to cater to on-the-go users

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THERAPHY-04
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