arrow

Haloui

/ brand

Project Role:
Brand Designer

Goal:
To create a vibrant and uplifting brand identity for Haloui, a musical project inspired by the beach, summer, and pure joy. The goal was to craft a visual language that instantly evokes happiness, blending vintage aesthetics with organic, fluid forms.

Outcome:
The Haloui brand design delivers an instantly joyful and inviting experience, perfectly complementing the uplifting sounds it represents. The fusion of vintage charm and organic morphologies creates a timeless identity that captures the essence of summer and happiness.

Process:
  • Designed a nostalgic yet contemporary visual identity to capture the essence of summer and uplifting music.
  • Developed organic shapes and textures to reflect the natural and carefree energy of the brand.
  • Selected a warm and dynamic color palette to enhance the association with beachside relaxation and fun.
  • Collaborated on creating a cohesive branding system that resonates with Haloui's musical vision and audience.
Haloui2
haloui-02 haloui-03