primepals

Project Role:
Product Designer - UX/UI

Goal:
To design a user-friendly app that fosters meaningful connections and organizes activities for adults aged 60+, focusing on inclusivity and accessibility.

Outcome:
The research provided valuable insights into the preferences of older adults, leading to a UI that balances functionality with an inviting aesthetic. The app concept successfully promotes connection, ease of use, and active participation through an intuitive and user-centered interface.

Process:

Conducted in-depth user interviews and surveys to uncover the needs, preferences, and challenges faced by the target audience.
Developed detailed user personas and journey maps to guide the design process.
Facilitated usability testing to identify pain points and refine key features.
Designed a clean, accessible UI that prioritizes readability, ease of navigation, and a welcoming experience for older adults.
Collaborated on branding to create a cohesive and engaging visual identity.

PRIME PALS

/ app